I help ambitious businesses calm the chaos and build better ways to grow.

I'm Emma, founder of Fin & Flow — a consultancy designed to support founder-led and scaling businesses that need structure, insight, and operational calm.

With leadership experience across finance and operations in luxury hospitality, property, leisure, and manufacturing, I specialise in helping businesses transition from reactive and unclear to confident, data-informed, and investor-ready.

What I Believe

I don’t believe in over-engineered systems or bloated reports no one reads. I believe in sharp, simple processes that get used — and that give founders the breathing room and visibility they need to make good decisions.

I’ve worked both in the day-to-day trenches and at board level, so I know how to bring structure that scales, without slowing you down.

Quick Snapshot

• Based in the Midlands, working with clients UK-wide
• Ex-Finance Director across multi-site, high-growth businesses
• Experience in leisure, hospitality, property, and manufacturing
• Strategic, hands-on, and always commercial
• Powered by diet coke and spreadsheets with actual meaning

Let’s Chat

If you're facing chaos, unclear numbers, or growing pains, I’d love to help. Get in touch to book a free, no-pressure call.